Why You might Not be Getting the Results You Want in Business (And How Your Personality Holds the Key)

We’ve all seen it. Two people in the same industry, with similar resources and skills, yet one flies while the other flounders. It’s rarely just about strategy or effort. More often, it’s about alignment.

Because here’s the truth: The best business results come when you stop trying to do things like everyone else—and start doing things in a way that suits who you are.

This isn’t fluff. It’s fact. And after nearly two decades in business—mentoring lawyers, consultants, creatives, and entrepreneurs—I’ve seen one pattern emerge time and time again:

When you align your approach to your personality, the results aren’t just better… they feel easier. Lighter. More sustainable.

But most people don’t know their personality is the missing link

You’ve probably already done all the things: the planning sessions, the goal-setting, the accountability trackers. Maybe you’ve taken advice from a coach whose style felt just a bit off. You tried to follow that 6am miracle morning or the 17-part content funnel… but it never quite stuck.

That’s not laziness or lack of commitment. It’s a mismatch.

Your results are being filtered through the lens of your personality—whether you know it or not. And when you’re working against your natural strengths, everything takes more effort.

So, what if you worked with your personality instead?

Enter the Aligned Archetypes

Over the past year, I’ve developed a set of four archetypes that I see showing up again and again in business owners and professionals—especially those with high standards, sharp minds, and a tendency to overthink. (Yes, you.)

These archetypes are:

• The Achiever – You’re driven, focused, and future-oriented. But your constant striving can lead to burnout or “not-enoughness” if you’re not careful.

• The Visionary – Big ideas? You’ve got them in spades. But focus and follow-through? That’s where you need support.

• The Grounded Thinker – You’re thoughtful, measured, and values-led. But perfectionism or decision-paralysis might hold you back.

• The Strategist – Logical, analytical, and always 10 steps ahead. But life (and business) isn’t always a puzzle to solve.

Each type has its strengths. Each has its blind spots. And once you know which one is your dominant style, you can start building a business that plays to your unique wiring.

This is where things shift.

• If you’re a Visionary, you need freedom and creativity in your offers—and people to help ground your ideas into action.

• If you’re an Achiever, you need space to pause and define your version of success—not someone else’s.

• If you’re a Grounded Thinker, you need to build confidence in trusting your voice and not waiting until everything is perfect.

• If you’re a Strategist, you need to give yourself permission to take action before you’ve figured out every variable.

Ready to get clearer on your aligned path forward?

👉 Step 1: Discover your ArchetypeTake my free 20-question quiz to find out which of the four archetypes is driving your business—and get your personalised report with practical tips to start working with your natural strengths instead of against them. Take the Aligned Archetype Quiz now

👉 Step 2: Join me for the next Group Strategy Session Each month I host a live group session where we go deeper into how to apply your archetype in real business decisions—offers, pricing, visibility, structure—and walk away with a strategy that fits who you are, not who the internet told you to be.Whether you’re refining what’s already working or feeling stuck and unsure where to focus next, this is your space to reset and realign.

📅 Next session: Thursday 31st July at 7pm on Zoom

🎟️ Reserve your place: Aligned Business Group Strategy Session

Business gets so much easier when it’s built around you—not a generic template. Let’s find your way of doing business, together.